Sorry, but the purpose of this post is entirely selfish. My host institution has recently established a research center around learning, teaching and education. Given my background and interests, I’ll be doing work under the auspices of the center and occasionally need to access the website (even though the website is implemented with CQU’s home-grown content management system) of the center.
The full name of the center is the Learning and Teaching Education Research Centre which is abbreviated to LTERC. As of yet, despite promises to the contrary, you can’t Google LTERC and get a pointer to the site. To make matters worse the home-grown content management system doesn’t maintain human readable URLs. The URL for the centre is http://www.cqu.edu.au/lterc/, but once you’re looking at the page you this meaningful URL gets replaced with http://content.cqu.edu.au/FCWViewer/view.do?site=779. Obviously a URL that encourages one to remember the site. For example, I’ve only just (through trial and error) realised that the www.cqu.edu.au/lterc URL will work.
Yes, I know I could book mark it. I could even be innovative and use del.icio.us. But that doesn’t help make it easy to tell external folk about the site. Rather than use URLs, these days I tend to say “google it”. For example, rather than give the URL for the video of my talk last week (au.video.yahoo.com/watch/6075473/15784044) I can say google “herding cats losing weight”.
The point is ‘google “lterc”‘ doesn’t work yet. And it’s not as if there a massive amounts of people using “lterc” – it’s not like “david jones”.
So the point of this blog post is to get a few pages on the web pointing to the LTERC website so that Google might rank the site a bit higher.
Is this mis-use of the blog?